Program Identity + Campaign Design + Marketing Collateral
Despite national success, the YMCA’s artistic swimming program lacked visibility within its local community, particularly among parents unfamiliar with the sport.
Outcome
Led program-level visual identity and marketing design within existing YMCA brand guidelines, creating a clear, safety-forward system across uniforms, photography, and print that improved awareness and parent confidence.
"I truly appreciate what you brought to [our] program. Thanks for all you have done."